Social Media Collaboration with Singer Siddharth Slathia

As part of IYTC's ongoing effort to reach a broader audience, we proudly partnered with celebrity artist Siddharth Slathia to spread awareness about the harmful effects of tobacco use and to encourage youth to make healthier lifestyle choices. Together, we launched a video built around the message: “What we breathe shapes how we live. Say no to tobacco, say yes to health.” 

This collaboration aimed to empower young people to take control of their health and to understand the lifelong impact of the choices they make. With Siddharth's strong influence and IYTC’s mission of advocacy, the campaign reached a wide audience, sparking important conversations about public health, responsibility, and positive change.

Through social media engagement and community outreach, we worked to amplify the voices of youth who believe in building a #TobaccoFreeGeneration. Siddharth's dedication to using his platform for meaningful causes helped inspire countless young individuals to join the movement and commit to living a tobacco-free life.

Video Link: https://www.instagram.com/reel/DMFsqBfBt2V/?utm_source=ig_web_copy_link&igsh=MWRkM2g4azh6c2hwZA==