The Issue

Tobacco usage is rising among youth

Approximately 38 million youths worldwide use tobacco products. Although some may think that the issue of youth using tobacco is decreasing since smoking is losing its popularity in some places, newer tobacco products such as e-cigarettes are gaining popularity among an unknowing audience. 

     Smoking increases the risk of cardiovascular disease, stroke, and lung cancer. Since vaping is relatively new, the long-term effects of vaping are not yet known; but it can cause lung injuries and seizures. Nicotine, which is present in both cigarettes and vapes, can permanently damage the brain, leading to anxiety, mood swings, and learning difficulties. 

     Still, these harms are masked through the marketing done by tobacco and e-cigarette corporations. Some companies disguise vapes as pens, juice boxes, and are even built in to backpacks. The tobacco industry is targeting lower and middle income countries. With flavors, social media campaigns, and scholarships, e-cigarette companies attract youths to get hooked onto their products.

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Companies like Juul create colorful advertisements and use young models to target the youth.
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Companies like Juul create colorful and sweet flavors that resemble candy to target the youth.
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A vape pen disguised as a Sharpie Marker.