THE ISSUE

Approximately 38 million youths worldwide use tobacco products. The issue of youth tobacco use is more of an issue than ever with new forms of tobacco products--such as e-cigarettes--are gaining popularity among an unknowing audience. 

Smoking increases the risk of cardiovascular disease, stroke, and lung cancer.

Since vaping is relatively new, the long-term effects of vaping are not yet known; but it can cause lung injuries and seizures. Nicotine, which is present in both cigarettes and vapes, can permanently damage the brain, leading to anxiety, mood swings, and learning difficulties

Companies like Juul create colorful advertisements and use young models to target the youth.

Still, these harms are masked through the marketing done by tobacco and e-cigarette corporations. Some companies disguise vapes as pens and juice boxes. Some are even built into backpacks.

 

The tobacco industry is targeting lower and middle-income countries. With flavors, social media campaigns, and scholarships, e-cigarette companies attract youths to get hooked onto their products.

Companies like Daze create colorful and sweet flavors that resemble candy to target the youth.